My whole mission is to change the game for Physical Therapy.
How do I do my business and make it big? I want to talk about selling and marketing.
I went into PT school because I did not want to do what my father did. I love my Dad, but I didn’t want to do what he did. He does insurance and works for a company called Primerica. He has worked for them for over thirty years. It is a multilevel marketing company who sells insurance and different financial plans. He has to sell and I remember as a kid him calling people, making appointments and people not showing up for their appointments. I remember thinking I do not want to do that! I wanted to find something else to do, so Physical Therapy was what I wanted to do. I knew I would never have to sell anything. That was a huge reason why I chose PT. I always let people know because they hear my passion, they feel my passion and they think I am a salesman that got into Physical Therapy. I went into Therapy so I wouldn’t have to sell. Here is what I have learned in the sixteen years of doing this; when you believe in something and you have a passion for it, you never have to sell anything.
I believe in what I am doing and I never got that in Physical Therapy. I never understood this. I was never comfortable asking people to come twice a week or three times a week because I saw their co-pay was high. I didn’t think they were going to do it because I didn’t believe what I was doing as a Physical Therapist or I didn’t believe in myself. This is why you will see in the course that we talk about personal development. I struggled with believing in myself early on in my career. I was good enough back then, but I didn’t believe in myself. I did believe in what I was doing because I saw people getting better, but I didn’t believe in myself.
Watch the Video here: When you believe, you never have to sell
The majority of the profession has such a lack of belief in themselves. If you believe in what you are doing and you believe in yourself, you will never have to sell… Click To Tweet. Most people don’t believe in what they are doing. I get companies frequently trying to get me to affiliate with something, or try to get my company to change. They are a company that wants me to endorse them and to change my company over. They will say that basically they will let me do everything for free as long as you say that you are doing it. I listened to their presentation and their energy is so low. It was a good system, but this guy’s energy is so low in what he was presenting to me. It was his job.
The reason why I am on Facebook and YouTube or Periscope is because my main focus is not only to help people in their Physical Therapy career, but it is to ward off people that shouldn’t be in Physical Therapy. There are people that are going to get into the profession because it is a profession that is in demand. The truth is that it is a different profession than it was 8-10 years ago, it is costlier than it ever was. I don’t want those people that are trying to get into it just because it’s a job. They will have a miserable career.
They don’t believe in the Profession. They don’t believe in themselves. They think it’s an easy job.
It’s not good and it is not good for the profession. I am trying to get myself out there so they say, “oh is that what Physical Therapy is”? I want to get into that profession. Or they will say,”oh no I am not doing that”. If you believe in yourself, you believe in what you are doing, you will never have to sell anything again. Your passion and your mission will draw people to you; it is just a matter of getting enough exposure to yourself. Passion and belief will get you very far in life. Click To Tweet