When I found out that I can start monetizing my videos on Twitter, I went ahead and trained my students on how to do it. I learned it all so I can teach my students.
I trained them how to make themselves brand relevant in physical therapy because many people don’t know what physical therapists do. I believe that this is the best time to be in the field.
I’m not sure if you all saw this, but I did an interview webinar with Paul Gough recently. Paul is the owner of four cash-based clinics in the UK. What makes that so special is that right next door in his clinics, you have a free option.
It’s socialized medicine in the UK which I believe is where we are going to eventually end up in the US. It’s just moving towards that way, as you see what insurances are doing.
So… back to PG (That’s what I call Paul)…. There’s a free option, and then there’s Paul – the hundred dollars plus option, and he’s winning. Four clinics, I think he has 14-15 employees at this point.
If you keep on telling yourself “it’s a lie, that is not possible to do nowadays” that’s fine, you can think whatever you want, but I think you realize that it’s just your lack of belief. d
Paul explained step by step on how he brings in everything. Dude is winning, and he’s competition gives PT for free. LOL!!!
I want to talk about on a personal level, on why Paul and I, have a lot of similarities even though I have insurance-based clinics and he has cash-based clinics, but why is it that we both have managed to do well? Let me tell you a couple of things.
Number one, I do think that we both worked for professional organizations. Being that he used to work for professional soccer teams in the UK, and I worked with professional tennis players.
I think the advantage for us is that we saw what professionals do. We saw the levels that professionals are willing to work at to excel in their careers. The standard for us is very high. We both learned what high standards looked like, and I believe we followed it in our field.
I hate average
I didn’t want to be an average person. I am not talking about that I wanted a big car or a big house.
I am just saying that I didn’t want to stick to only having worth based on what insurance companies gave me.
Paul decided, “I didn’t want to do it the way the national healthcare does it in the UK; I knew there were going to be other options that I wanted to have for my patients beyond insurance.”
I just think we are both very stubborn. We are very stubborn people that didn’t want to do the status quo.
I think even though we are super stubborn, we are both willing to learn. Paul’s invested a lot of money; over $150,000 in himself, in marketing strategies, in learning the PT business, and in learning those types of things.
It’s a pretty amazing story that he has. Paul had enough for a pretty solid down payment for a home through his work with his clinic. Most of the people would have just said “no, let’s just take the home and live a very comfortable average life, ”
But he wanted something more, he wanted something bigger, and he told his family, “I think this is what we need to do.” and he did it. He invested in himself.
You know how I invest in myself. That’s why I don’t think we have a problem with asking people to invest in us. Whether it be for physical therapy services or it is if we are going to coach and mentor you, we don’t have a problem with that because we’ve already invested in ourselves, so we feel like we have worth. I think there’s a lot to this.
There’s probably like 15 more things that we have in common, but I am going to finish with this. I believe that we both have vision. It’s not that I can say that I knew I was going to have 20 employees or a virtual team of three full-time people but I just knew that I wanted something big, something that special to myself and others.
I knew that I was going to have a team of individuals that I would be able to mentor. If you’ve ever seen his youtube channel, you will see that he invests a lot into his people. I think he does 3 hour staff meetings weekly to help his staff!!! WHOA!!!!
Watch the video here: This is the Best Time to Be in The Field of Physical Therapy
I believe if you have some of those qualities, you can win big in physical therapy today. I wanted to tell that it’s never easy.
You could put into work, but at some point, you just have to say, “okay, it’s time to go, it’s time to stop listening, it’s time to take steps forward.”
It’s just executing and understanding that you are going to mess up. Click To TweetThe only way you’re going to win it to take that first step. Every single time I have to hit LIVE and go, it’s tough, but I do it.
That’s the difference; I am going to do it. A lot of people are like, “not today” and they lose. That’s the difference….I go for it. At the end of the day what I realize is that none of my critics are paying my bills. None of my critics are taking care of my kids, none of them are taking care of my employees, none of them are taking care of my boo, so say whatever you want, it won’t matter.
Most of them won’t coming to my funeral. If that’s the case, does it matter what people think about me? Does it matter in the big picture? And so many people live their lives based off of people that don’t care about them. But once you can get over that every day, that’s why I keep on pressing the button to go live daily. If I have five haters, and I got one person that I inspire, then we are going again tomorrow.
I am going to bring this back to the physical therapist. There are more physical therapists that are not doing it the way Paul and I are doing it, than those that are. And probably what’s standing in the way for many of you is the potential critics. You are scared to go outside of your comfort zone. Just understand that the majority of them are losing.
Just the way we are as humans, we would rather be more comfortable and feel more accepted by people that we believe approve of us. Even though they are not coming to your funeral, they are not paying your bills; they are not doing any of that stuff, so don’t let them dictate your path.