Physical Therapy Career Tip – Create a Winning Culture

There’s a certain thing that is really important to understand for any type of business. It’s essential to know that you are in a group/community that is creating a winning culture.  You have to create a winning culture.

Maybe you think it’s about you getting an extra $10,000 or earning better insurance or dental benefits. It is not about that; you might think, “Look dude, I need that to pay my rent or my my mortgage”  Honestly, what keeps you at that job is if they allow you to win.

With my first job, I worked my ass off for those people. We were seeing 4 patients every single hour. No techs and no PTAs.  As it came up for my raise time,  I thought I was going to get at least 4%, but they only gave me 1.5%. At that time I was making $39,500 a year as a physical therapist, for my first job.  I asked my boss, how can I move up?

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She’s like, “Well, honestly you can’t really move up a lot as a PT, you are going to have to get into management.”

I am like, “Okay, so how do I get in management and become a clinic manager? Can I still treat patients?”

She said,“Yes you still treat patients, but you will just have extra responsibility”

Me: “Okay, so how can I get that?”

She said, “I don’t have that for you right now.” Which told me that they were not really putting me in a situation where I can currently win more.

Guess what? I bounced.

I got a job at the age of 24 where I was a clinic director. That job made me move to Tampa. If that was the only way that I could win because I didn’t know any better, that’s what I needed to do. So, at the ago of 24, I became a clinic manager for a company called Kessler.

I am working with a company, I am doing my thing and getting a pretty big raise, I am totally out of my comfort zone because I am a 24 year old dude being the boss of 40-50 year old people. It was rough, and it was hard for me but I grew up, learned from it, pushed myself, and got to that point like, “okay, what’s next for me? How can I better myself?”

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At this point I am not thinking about people, I am thinking how can I better myself. And I realizee there was nowhere for me to go with this place. So I bounced about 1.5 years later,  because they weren’t putting me in a position to win more.  So the next job was something similar but it was to open up a brand new clinic for a company called CORA.

I went and I opened up that clinic plus that is what allowed me to work with tennis players. It wasn’t money, it was that I wanted to win. I wanted to feel that I was moving forward. I worked for CORA for about a year and a half, actually liked it because I was working with the tennis players. Everything is cool but the place got busy, and I did everything they wanted and more but I said, “Okay, what’s the next step?”

They are like, “Greg, you can’t make any more money unless you become a regional manager and you are not treating anymore.” 

They put me in a situation where I couldn’t win as a treating physical therapist.


Watch the video here: Physical Therapy Career Tip – Winning Culture

I wanted to be great as a treating PT.  We all want to get rewarded for that. Honestly, I was willing to go to any course. I was willing to teach anybody or do all that stuff. But they didn’t put me in a situation to win so I had to go and open up my own place. And the cool thing of having your own place is that you are now in control of how much you win. It was never about money for me.

We have always thought it’s about money, but it’s never about money. And now for me as an employer for the last 12 years, I have to constantly put my employees in a situation to win every single time. If I don’t they will start to drop off. My people, they are not dropping off now, and you know why? Because I have taken my energy and efforts from me winning to saying how are you guys are going to win now.

What does it all mean to you guys? What that means is this… If you go in a job interview and you are talking to your potential employer about you putting in a program that can help them and help you and they are totally against it, that means that they don’t want you to win. Please understand that. When your employer doesn’t want you to win, you have lost. Click To Tweet

I don’t really know how else to say it, but you are in a losing situation. When the people around you, your team members, and people that you work with don’t want you to win, that means you are in a bad situation. That means you need to get out as soon as possible. Because what I have learned is that when my employees are winning, that means that I am winning too.

When people hear about the types of bonuses, and the types of incentives that I give my staff, they are shocked….

Most employers are short sighted, thinking that if they give more they are going to get less, and they just don’t understand that concept. They are not willing to give anything because they don’t understand it. That’s the problem that we are in right now in the field of physical therapy.

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People are like, “I am not giving everybody free information before you come and pay me for services.” Well then you don’t get anything. “I am not going to give my employees extra amount of dollars per month in bonuses”

Well fine,  you are going to get the minimum from them. You have to be willing to give in order to get.


If You Win, I Win.

I put people in a situation where they can win. If you don’t work for an employer that wants you to win, you need to remove yourself from that situation ASAP.

If you are in a situation where they are expecting you to lose or they are not putting you in a situation for you to win. It is not a good for you to be there.

The one analogy that I am going to give you is this.

We are in a timeout, it’s the fourth quarter of the game, we are losing by one, coach runs a play – let’s just say I am the worst three point shooter on the team, and let’s just say Tyler is the best three point shooter in the team.

Coach gets in the huddle and says, “We want Greg to shoot this three to win the game.”

Me: “But wait, coach, we are only down by one, give it to Tyler he is the best three point shooter”


Coach wants us to lose.

If your boss is not putting you in a situation for you to win, then you are constantly losing. You know what happens? Now you are like, “there’s nothing for me in my career; there’s nowhere for me to go” you start putting down patients, you start coming to work with no energy,

You start to say things like, “Screw this; let’s just discharge; you are done with therapy” that’s what is happening to the profession now….I’m seeing it and hearing it all the time now. 

Join Smart Success PT and experience a winning culture!

Everybody is in a situation of losing and not winning. Yet nobody is saying “I am going to take that extra money because I can’t win anyway”

Make sure you put yourself in a situation where you are winning all the time. Click To Tweet Put yourself around people that are winning. Get around mentors that are always winning. Surround yourself with people that can take you to the next level because if you win, they should be winning as well.

Two Words You Need to Know to Market yourself as a PT Without Selling

Let’s talk about the two words that a physical therapist must know to market yourself without selling.


2.) ASK

When people have a proof that you have done something for them other people will follow.

Social proof and testimonials. Not you saying how great you are. Do you know how powerful it is for me to have my crew? I don’t have to say how great I am. If I have helped them and they will tell you what I have done for them. That’s the most powerful proof I have for any person that’s new and comes to my broadcast. Not from me, from them. In for you to get proof, you have to be willing to ask.

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On Google, when you put in “physical therapy Wesley Chapel”, we come up number one but most importantly is that we have thirty more reviews than the second person. That is how we kill the game and get so many new patients. People go on to Google, they look for physical therapy and see my clinic on the first page.

I told my staff I want to take it to the next level this summer; I want a hundred. People love us, I want a hundred. And they are like, “alright, we have to do it.”

Watch the Video: Two words you need to know to market yourself as a PT without selling

How to market yourself as a Physical Therapist

I am going to do give you two scenarios. If I am going to sell to you on how I can fix your shoulder like this

“Hey guys. I am Greg Todd, I am a physical therapist. I have been a PT for sixteen years. I am an OCS which is an Orthopedic Certified Specialist. I am a CSCS which is a Certified Strength and Conditioning Specialist. I have worked with over five thousand people that have shoulder problems and I know I can fix your problem. I have gone to about eighteen different continuing education courses and I know I am the dude that can fix your shoulder problems. I understand how the shoulder joint works in a bunch of different ways. I would give great care. Would you mind coming and seeing me?”

Tell me if that works better or this works better.

This is a testimonial  from David. 

“I have used Renewal Rehab for three different injuries and I cannot say enough about how good Greg and the rest of the staff has been. I tried physical therapy once before coming to Renewal Rehab for problems with my knee and I did not think there is any use to physical therapy. But then I had surgery on my shoulder and on a recommendation, I came to Renewal Rehab. After my first visits, my opinion about physical therapy completely changed. They were very professional and knowledgeable. I actually enjoyed and looked forward to going to my appointments and regained 100% mobility on my shoulder after a level five separation on my AC joint. I would highly recommend Renewal Rehab and his entire staff to anyone who needs physical therapy. Besides the best care available, I feel like I am being taken care of by my friends.’ “

Click here to get access to a free 14 day trial to my private mentorship group

Which one worked better for you? Number one or number two?

Do you want to know what will allow you to be marketable? It’s other people; show me proof. You are a new grad, you want a job with me, you want big money from me? Show me proof.

I don’t care  where you went to school or what method you have learned. Every single one of you can get that right now.

If you are in your first internship, second or third; you should be asking people that you have had results with if they could do a testimonial for you.

 I can tell you that my course Smart Success is going to do double. I have people go through the course and talk about how amazing it is.

It’s because I get testimonials from them. 

If you want to market yourself as a physical therapist, understand two words - proof and ask. Click To Tweet

If you do those two things sky is the limit.

Episode 27: How Physical Therapist Can Gain Intstant Credibility With Patients



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Being Vulnerable

I am going to share what is going on in my life right now. Good stuff, but stressful. Yesterday I was on Periscope; I did morning routine. I felt good. Right now my company is breaking all kinds of records. In one office we are seeing 200-225 people a week. The other office close to 150. I am currently in the process of developing four new courses for Physical Therapy, new grad Physical Therapists and private practice Physical Therapists. I am speaking at four events in the next two months, San Francisco, Seattle, Orlando and Atlanta. My wife and I are celebrating our 15 year Anniversary next week. We are going to the Bahamas and I am just overwhelmed. I have a lot of things going on. I have three full time people in my office and I just had to hire three virtual assistances, just for my projects, full time, two part-time. To say that I am not overwhelmed is a lie. To say I am overwhelmed is an understatement.

I was doing my work out and I couldn’t get through it. I was struggling. The whole workout was hard and half way through the work out, I nearly started crying. I felt like I couldn’t do it. My body was starting to give out. I had to pause the work out and continue to catch my breath. I was struggling. I wanted to cry. I was so tired; I couldn’t even cry. The bad thing was that I had a twelve-hour day with seven new patients and 68 people on the schedule. It was an overwhelming day. It was just too much. I have to be honest, during that time at that 21minute mark and I just felt I couldn’t do it anymore.

Do you know what got me through that workout? Do you think it was the flex selfies or the good times that got me through that workout?                                                                                                                        Let me tell you what got me through that workout. I remembered that there was a time when I did the Chicago marathon back in 2008 and I was at the 16th mile of the 26.2 mile and my body just failed out. I remember saying I just can’t do this. My body was cramping; I was seizing up. It was a hot race and I thought I was going to die. I remember taking step over step. I don’t even know how I did it, but I managed to limp across that finish line. That is what got me through yesterday’s workout.

I remember one time I was in another race and things were not going too well. I had to find it in me to  get across the finish line. When you are going through tough times, it is not the good times that get you through, it is the bad times.

I decided I wanted to share this with you all because right now I am extremely busy and stressed out. I realize that something good is about to happen. The good times is not what is getting me through these tough times. It is the belief that I have done these tough times before and I can get through them again. I don’t know where you are right now, but if you are going through tough times, you have to understand that those bad times are going to set you up for the future because you are going to get through it. But remember years from now if you have struggles you are going to pull from these bad times and remember that you got through them. In 2016, I can do this. I can get through these tough times. I can do this because I know what is going to happen in two or three months. If you are currently struggling, pull from the previous times. You can do it. My viewers are resilient. I am too. Pull strength from previous times, if you are going through some rough times right now. This is going to give you the strength you need to get through it later on.