The FIVE things successful PT practice owners always do….

Every PT practice owner understands the importance of marketing.

 

However, successful practice owners take it one step (or five steps) further.

 

Here are FIVE things that successful PT / OT practice owners always do:

 

  1. They have more than one marketing campaign in place at any given time. They are not dependent on physician referrals. They don’t sit back and relax; they are constantly in forward motion with concurrent campaigns.

 

  1. Their staff is in touch with patients consistently, whether it’s email newsletters, or phone calls, or letters. They market directly to the consumer (and do it very well).   They don’t simply tell the public they are physical therapists. They educate the consumer why they are ‘different’ and ‘better’.

 

  1. They are masters of delegation and hiring. They delegate tasks others can do, and motivate staff to rally behind them. They are good leaders.

 

  1. Their revenue is diversified – they integrate additional business models (massage, wellness, laser, etc.) for ‘revenue cushioning’ to minimize dependence on payers. In fact, a significant amount of their revenue comes from ‘non-traditional’ sources.

 

  1. They commit to self-improvement and are always willing to learn. In other words, they don’t have an ego, and they acknowledge that they can improve.

 

Speaking of self-improvement, if you’re looking to spend more time with, and learn from the most successful physical therapists in the country, then attend the 2016 Referral Ignition Event on September 23, 24 and 25 San Diego, CA.

 

You will discover several advanced strategies and tactics to get more patients and grow your practice using systems, software and done-for-you checklists. Register now and take advantage of a $50 discount I have arranged for you.

 

Just visit the website at www.ignitionevent.com, and register using the coupon code

 

gregtodd

 

… to get the $50 discount I have arranged for you.

Don’t miss out on this opportunity to save, before all the tickets are sold out

 

www.ignitionevent.com <——— September 23, 24, 25 in San Diego, CA. This is ideal for owners, clinicians, front desk staff, managers, and billing staff. Click here to learn more about the educational sessions, schedule, and hotel information and to secure your tickets before the event is sold out.

 

Just visit the website at www.ignitionevent.com, and register using the coupon code

 

gregtodd

 

… to get the $50 discount I have arranged for you.

 

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