I am a physical therapist first. My primary thing is to be a physical therapist and a damn good one. A good physical therapist is not necessarily a good business person. I know some of the best physical therapists that I have met in my life have gone out of business in private practice.
I want people to appreciate me for the things my professors told me I should be valued. Click To Tweet It’s just not how it works. Not just for physical therapy; it is for every single business in the world. If you cannot sell, if you cannot market, it doesn’t matter. In the field of physical therapy, it is frowned upon to market. If someone even slightly has this mingling of self-promotion, they are frowned upon, crucified, and it’s crazy to me.
Watch the video here: Physical Therapy Tip – Let’s talk marketing and cupping
It’s crazy to me in a profession with no brand awareness at all that we don’t get it. That it doesn’t matter just how good you are, it matters how well you market. It is part of the equation.
Do you understand marketing?
People in physical therapy have to come to the realization; they just have to come to the realization that if you don’t know how to market, don’t blame anybody else. The fact of the matter is that people will do what other people are doing.
If Michael Phelps put some cupping thing on him all over his shoulder, everyone wants to do it. Michael Phelps, Michael Jordan, Steph Curry does it. Everybody wants in. That’s just understanding marketing. That’s understanding that they are influential people…and people do what influential people do.
I am giving you all valuable information. I have a pretty big following in the physical therapy community. But, if Oprah or Ellen endorses me, my following goes up by 500,000. Just like that.
Did I automatically just get better? Or did I just understand marketing? Promotion from people that are respected, that’s called marketing. Do you get it? In our field, people look down on marketing. That’s the reason why we are in the position we are in right now. I have done as much CEUs as everyone else. Have I gotten that much better? Or have I just learned how to get what I do out there? I have just learned how to talk to people better by looking for what I can offer them. If you don’t know how to market, you are going to lose. Click To Tweet
Do you get it?
That’s what I want to tell you guys. Please, you’ve learned enough in physical therapy school, you have heard enough about all that other stuff. Please focus on the other things now.
Focus on how to take your gifts you learn in physical therapy school Click To Tweet and take it to the next level. Please don’t convince yourself that you have to have a four-wall clinic. It’s not true.
You have a cellphone; you have a business. Every single video that I have right now, that’s on YouTube, that’s on Periscope, that’s on Facebook LIVE, that’s all done by the same phone that you have, we have the same thing.
If you have a phone that has a camera, you can start. Don’t let anybody fool you. It’s just the truth. Stop looking down on marketing and start embracing it. Believe in what you do and learn how to market to reach those people better and stop complaining about cupping and all that other stuff.