Success does come at a price, it’s not a walk in a park. Now, I have looked at all the things that I learned through trials. I got really sick in 2009 after I did the San Francisco marathon and I couldn’t recover. I got sick to the point that I couldn’t exercise for over a year. Doctors told me that I couldn’t treat patients anymore. That forced me to have to learn other things besides treating people in physical therapy. What it allowed me to do is to see the big picture. It allowed me to be a little bit smarter with the things that I was doing.
Have any of you ever done crossfit before? I am doing crossfit – I do it a couple days /week – When I do crossfit, the coaches are always queueing me on form. When I am doing a deadlift and sometimes I want to flex my back – they are queueing me on form because when I get my form right, I get more efficient. And if I become more efficient, I can lift more. I don’t open myself up to injury as much. I become much more proficient in that exercise which means I can do other things because I am not taxing out my body as much. This is called smart success.
What has happened to me through my trials is that I have learned that success does come in different forms. Maybe I was perceived successful in 2005, 2006 when I open up my clinic. I guess I was perceived successful in 2009 and 2010 when I was drowning with patient care- at least I was making a good living.
Over time, you learn how to become efficient. How to become better. How to become faster, stronger, you learn those things and your success in my opinion, becomes smarter. That’s the reason why I called my course Smart Success. Because through my trials and experiences, I have found that this is the quickest, most efficient way to become an amazing physical therapist.
It’s by doing the things that I am instructing my students to do. I feel like my success now is smart because I am so efficient with my time. I’ve worked on my leadership. I’ve worked on myself to have people want to work for me; people want to be on my team.
People that work for me, they will work while I am doing this and I am still impacting people. That’s why I am putting on the course, to show you guys how to do that so that you can become a leader – and attract people to you. I have shown people, instead of doing it the traditional way begging physicians for referrals, there’s a way to do it through direct marketing, through talking to people and build a following in social media.
It’s Smart Success.
Because if I do this I can take my kids to the bus stop, I can hug and kiss my wife and have coffee and breakfast together. That means a lot to me because I nearly had that taken away from me. In 2012, I nearly had that taken away from me. I was unconscious, I was on the floor, while I was at my parents house in Miami.
They didn’t know what was wrong with me. They thought I was dead.
When you have certain things taken away from you, you realize that life is short. If you are going to do stuff, you’ve got to do it smart. I want to spend time with the people I want to spend time with. I have now trickled that over in my job. I don’t want employees working more than 40 hours a week. You’ll get your benefits, you’ll get your full 40 hours, you are not working more than 4 days a week if you work for my company because I believe that life is precious.
Everybody needs to spend time with the people that they love. Everyone needs to spend time with their family. That’s my culture. I teach my people, “we are not going to work harder, we are going to work smart.” We are going to give people amazing experiences at our clinics and there is no reason why we have to be here more than 4 days a week. We just stagger our schedules.
You guys who have taken the course – you have to want it. It’s not like you purchase the course and then all of a sudden you have this osmosis. Somehow what comes in my online platform just comes in your head. It doesn’t work like that. You have to put in the work. All I have done is I’ve laid it out for you to make you think different, to make you see the opportunities. That’s all I’ve done.
My heart wants to help people in the profession. I got this opportunity to open up my third clinic or it was to create a course. She (my wife) actually want me to do the courses. I wanted to do the courses because after I spoke at PPS last year in November, and my talk was the highest rated talk of the conference, everybody wanted me to consult for them to help with their practices. That sounds cool but when you have four kids and you have a wife, you realize that’s not really I want to do. I don’t want to travel 35 weeks out of the year. If that was the case, I would have stayed and work with the tennis players. Smart is creating a course so that if you really want it, it’s there for you.
I hope that it helps because in PT we don’t just do things smart, we do things hard. That’s why people burn out.