Let me tell you something about the power of association.
Module one in SSPT goes over one thing, and every single week I discuss these modules in detail. I make sure everybody understands, “Okay this is what you need to get out of this module to enhance your career.”
Tuesday, we talked about module two, which is about goal setting, and I explained how we goal set your career. One of my students private messaged me on Facebook and showed me his goals.
He said, “You said I should come up with my goals, I did it exactly the way that you said it.”
So I told him, “Put it in the private group; people in the group need to be inspired. It’s not just about you; this is about everybody.”
What the power of association does is that he had to be the first one, he had to be the sacrificial lamb, he put it in the group, and guess what happened after that?
After that, the next person put their goals in the group 10 minutes later, then another person, then another one….
Somebody locked in with a deal with a fitness company, someone got a meeting with a documentation company for consulting, and the wins kept on coming.
At this point, more people have purchased my course that had implemented something than not.
Guess what happened? Everybody had to step up their game. Everyone had to do something because they realized that either you are going to be left behind or you have to get on your A game now because people aren’t playing and that’s what happened.
I am thankful for the power of association. If you create the right community, magic really does happen. If you create the right community, maybe there needs to be a ringleader. Click To Tweet
Maybe I am the ringleader. But if you create the right community and if you change people’s mindset and show them that you can get constant wins all the time and we aren’t losers, we’re just learning and we are all here to help each other.
Every single situation is a big win, or it’s a learning situation.
If we take that then we don’t get scared anymore, we are not afraid.
That is how you win big. What most people are feeling, either they are PT students, and they are like,
“I heard reimbursement sucks out there; my internship sucks. This stinks; my teacher doesn’t understand what I am talking about; I have a lot of debt.”
All you are talking about are losing situations. My students are talking like this,
“Nobody’s doing fitness in PT. Cool, we’re gonna kill that” “Wow, Greg teaches us how to do it.”
“Look at that I just got my first fitness client.”
“Oh, I got my eighth fitness client.”
“I just made $13 from my Amazon affiliate store.”
“Oh, they ain’t doing this for us, my clinic ain’t selling this, oh I can sell it.”
All we are talking about are ways for us to win, and then we go out and execute it, and they are all winning. It’s amazing, the same profession, yet different mindset and different results.
PT students, not even PT students yet, new grads, 13-year PTs, how come everybody is just winning? It’s becuase of the power of association.
Watch the video here: The Power of Association
My gift to the group is just showing them directions, but they are doing all the magic. We’ve created a bond of physical therapists that want to win, and honestly I don’t see that in a lot of other places. I see some networking; lots of bashing of chiropractors and arguing about techniques.
I don’t see, “hey I want to see you win because I am going to win too so you might as well win with me, ” and that’s what I see in this group and that’s why I say “it’s so magical.”
My message to you all is this. Look at the people that you are around the most. You can say it’s a cliche all you want, but it’s the truth. If you are around five duds, I can tell you right now that you are a dud.
I can’t be around you. I am just straight up about it. If you are in one of my groups, it’s different; you invested in me already, I have to invest in you.
Make sure that you keep the right company. I had to make a lot of big decisions in my career about the company that I keep.
When I went to PT school not being a solid group of student going into PT school; I knew I had to change my inner circle of friends, or it just wasn’t going to work.