This is a conversation that I had with my wife yesterday. I have been putting a lot of work into my courses. I was showing her the workflow of how people sign up for my course – when somebody opts-in to watch the webinar, and then how an email is automatically sent when they finish watching it, etc.
She said, “wait, you don’t have to…” I said, “no babe, it’s already set up. It’s interesting because I said to her, “The way business works is you’re gonna put a lot of work in on the front end but you don’t have to put as much work in on the back end.”
Do you guys know what I’m saying?
Do you feel me?You put a lot of work on the front end but you don’t have to put as much on the back end. Click To Tweet
In the beginning of my PT career, I grinded hard. 7:00AM, first patient. 8:00PM is when I finished. Then, I would go to Saddlebrook. I would go work with those tennis players that I was talking about. Sometimes at 8, 9, 10 o’clock at night. And I repeated that over and over again.
Watch the video here: Can I Just Give You the Truth About Developing and Running a Business?
Today, I don’t do that.
I had to put in the work then because I had to develop a reputation for myself. I might only have four to five patients for the day. There are days I might only have seen three patients for the day. Regardless, I learned and built a reputation for myself.
[“bctt tweet=”It’s grind in the beginning, you will then reap the rewards” username=”gregtoddpt”].
If you are a regular employee, it doesn’t work like that. You work, and you get a reward. But you will never actually have something really for the future besides your 401K, your dental benefits, and whatever extra benefit your employer might give you.
But business works different. In the beginning, my business was not really a business. I was self employed, and I was putting in work for my reputation. But I was not really putting in work for my business.
Over the last seven years, I’ve been really putting in work for not just my reputation but for my business. I’ve been learning processes, I’ve been writing down processes, I’ve been writing down “this is how it should go”, step A-B-C-D, step 1-2-3-4.
Does this make sense to you guys?
That’s how it works. And when you have business that means that you have steps. You have steps for everything.
That’s called business. And many of the people that I’m going to talk at this conference, I don’t really know them, but I’m telling you that most of them don’t have steps for business.
Let me tell you what happens. When you have steps for business, you can do a course like what I did or you can consult for companies like I do.
You know why? Because you can put different people in the business and it will still work because the steps are already there. That’s how it works. So if you want to get paid, if you want to build something, here’s my recommendation to you guys right now.
A true business owner
If you can show a system for what you do, there’s people out there that have money. People out there that have money, also known as investors, and all they want to do is to buy things – or invest in things and in people that have very good systems. That’s the message for today.
That’s what a true business owner is. Not a self-employed PT, but a business owner. Yes, you need to start self-employed and to understand and build a reputation for yourself. When you go to business, it’s all about systems. There you go, business knowledge for you all this morning.
How I had built my brand from my company is through my blog… I am a private guy but I don’t mind talking about my journey. I just like to be real and authentic. Business is not easy; life’s not easy. Being a good dad is not easy. Being a good husband is not easy. But there’s nothing good I have ever gotten in life that was easy.
There’s nothing good about easy. Life’s just damn hard. It’s important, when things get tough it’s good to know there are other people out there that understand and that you know they are grinding with you. If you know that, life just gets better and seems more manageable. It’s just so much better, to be able to ride it out with other people.You approach your investors with your system and your passion. Click To Tweet
Let’s just say the course is worth five million dollars. Remember, no investor cares about anything else but your system. But here’s the difference between you getting a million and five million: Passion!!!!!!
If I wanted to sell you on my course, let me show you two ways I could do it.
- Non-passion way…. “I’m Greg Todd. Yeah, I have this course you know? Yeah it’s pretty good. Physical therapists kinda like it. Overall I think I put a lot of good stuff in there. Yeah, so you guys just take a look at it and let me know what you think.”
- Passion way …. “Hey guys, listen! I can tell you right now over my sixteen years of being a physical therapist and getting my company to a 7-figure business. Every step of the way has been put in this course. This course unleashes the power for every physical therapist to totally explode their career. This is not a course just for one individual person for success. This is a course that will change the entire industry!”
You see the difference? That’s the difference. It’s passion.When you got passion you don’t have to sell. Click To Tweet
I hate selling. One who sells is the one don’t believe in their niche. It’s people that do not believe in their stuff. They are like, “damn I got to sell.” because you don’t believe in it. I believe in what I do.
I know that there’s a lot of people that follow me and they believe in me. When somebody believes in you, they’re gonna refer other people to you.
You don’t build a business, and a reputation by yourself. People promote you. When you ride or die with people, with patients, and with staff, they will help promote your personal brand.
No matter where you at now at life, just enjoy life. Just make things happen. No matter how hard things get, just be thankful for what you currently have. Be thankful for where you’re at right now.Be thankful that your trials are actually teaching something to you. Click To Tweet