Let’s talk about the two words that a physical therapist must know to market yourself without selling.
When people have a proof that you have done something for them other people will follow.
Social proof and testimonials. Not you saying how great you are. Do you know how powerful it is for me to have my crew? I don’t have to say how great I am. If I have helped them and they will tell you what I have done for them. That’s the most powerful proof I have for any person that’s new and comes to my broadcast. Not from me, from them. In for you to get proof, you have to be willing to ask.
On Google, when you put in “physical therapy Wesley Chapel”, we come up number one but most importantly is that we have thirty more reviews than the second person. That is how we kill the game and get so many new patients. People go on to Google, they look for physical therapy and see my clinic on the first page.
I told my staff I want to take it to the next level this summer; I want a hundred. People love us, I want a hundred. And they are like, “alright, we have to do it.”
How to market yourself as a Physical Therapist
I am going to do give you two scenarios. If I am going to sell to you on how I can fix your shoulder like this
“Hey guys. I am Greg Todd, I am a physical therapist. I have been a PT for sixteen years. I am an OCS which is an Orthopedic Certified Specialist. I am a CSCS which is a Certified Strength and Conditioning Specialist. I have worked with over five thousand people that have shoulder problems and I know I can fix your problem. I have gone to about eighteen different continuing education courses and I know I am the dude that can fix your shoulder problems. I understand how the shoulder joint works in a bunch of different ways. I would give great care. Would you mind coming and seeing me?”
Tell me if that works better or this works better.
This is a testimonial from David.
“I have used Renewal Rehab for three different injuries and I cannot say enough about how good Greg and the rest of the staff has been. I tried physical therapy once before coming to Renewal Rehab for problems with my knee and I did not think there is any use to physical therapy. But then I had surgery on my shoulder and on a recommendation, I came to Renewal Rehab. After my first visits, my opinion about physical therapy completely changed. They were very professional and knowledgeable. I actually enjoyed and looked forward to going to my appointments and regained 100% mobility on my shoulder after a level five separation on my AC joint. I would highly recommend Renewal Rehab and his entire staff to anyone who needs physical therapy. Besides the best care available, I feel like I am being taken care of by my friends.’ “
Which one worked better for you? Number one or number two?
Do you want to know what will allow you to be marketable? It’s other people; show me proof. You are a new grad, you want a job with me, you want big money from me? Show me proof.
I don’t care where you went to school or what method you have learned. Every single one of you can get that right now.
If you are in your first internship, second or third; you should be asking people that you have had results with if they could do a testimonial for you.
I can tell you that my course Smart Success is going to do double. I have people go through the course and talk about how amazing it is.
It’s because I get testimonials from them.
If you do those two things sky is the limit.